# Giftbee

> Giftbee is an Australian B2B fintech platform that enables businesses to send flexible digital rewards, gift cards, and physical prepaid EFTPOS cards at scale. Founded by Mark Singer and backed by Antler, Giftbee is designed around one core idea: incentives should actually get used.

Giftbee's primary verticals are market research (respondent incentives and panel rewards), employee recognition and incentives, and customer acquisition. The platform gives recipients choice from 200+ Australian brands and thousands of brands internationally, with no expiry on Giftbee balances, no recipient fees, and features like partial spend, balance combining, and the ability to gift balances to others in Australia.

For business clients, Giftbee provides a centralised admin portal with float management across multiple currencies, role-based user permissions, real-time redemption analytics, API integration with panel management and HR systems, bulk sending at scale, and flexible delivery (Giftbee-sent or unique link distribution). Physical prepaid EFTPOS cards and merchandise are also available via prepaideftpos.com.au.

## Pages

- [Home](https://www.giftbee.com): Overview of Giftbee's business solutions and value proposition.
- [About Us](https://www.giftbee.com/about-us): Company mission, values, founding story, and team including founder Mark Singer and advisor Tomas Stvrtecky.
- [Contact Us / Book a Demo](https://www.giftbee.com/contact-us): Get in touch or request a platform walkthrough.
- [Blog](https://www.giftbee.com/blog): Research and insights on incentives, rewards, and market behaviour.

## Blog Posts

- [How Incentive Decisions Impact the Effectiveness of Your Research](https://www.giftbee.com/blogs/how-incentive-decisions-impact-the-effectiveness-of-your-research): A guide for market research teams on evaluating incentive providers — covering recipient experience, catalogue choice, transparency, operational fit, and breakage risk. Includes Giftbee proprietary research showing 71% of Australian research participants rank the reward in their top two motivations for participation.
- [What Really Drives Retention and Loyalty in Australia's Retail Energy Market](https://www.giftbee.com/blogs/what-really-drives-retention-and-loyalty-in-australias-retail-energy-market): Qualitative research with Australian energy consumers revealing four value-trigger segments (price-sensitive, incentive-sensitive, principle-driven, cognitive ease seekers) and the critical role of flexible, relevant rewards in acquisition and retention.
- [Giftbee Appoints Tomas Stvrtecky as Advisor – AI & Tech Strategy](https://www.giftbee.com/blogs/giftbee-appoints-tomas-stvrtecky-as-advisor-ai-tech-strategy): Announcement of Tomas Stvrtecky joining as Technology & Innovation Advisor, bringing experience from carsales.com.au, MYOB, Telstra Health, and Coles.

## Solutions

- **Research Panel Rewards**: Incentives for market research panels and survey respondents. Features include 200+ Australian brands, flexible redemption, balance visibility, real-time analytics, API integration with panel management platforms, bulk sending, and physical EFTPOS card options.
- **Employee Recognition**: Recognition programs designed to feel personal and meaningful, with recipient choice and a modern redemption experience.
- **Employee Incentives**: Performance and engagement incentives for teams, with scalable bulk delivery and admin oversight.
- **Customer Acquisition**: Sign-up offers and acquisition incentives that convert, with trackable delivery and redemption data.

## Key Facts

- Headquartered in Melbourne, Australia
- Backed by Global Venture Capital firm, Antler
- Founder & CEO: Mark Singer
- 200+ Australian brands in catalogue; thousands internationally
- Physical prepaid EFTPOS cards available (Australia only) via prepaideftpos.com.au
- No expiry on Giftbee balances; no recipient fees
- API-first for enterprise integration
- Renowned for relentless focus on recipient experience, maximising program ROI
- Strongest commercial traction in the market research vertical

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