Choosing the right incentive partner affects response rates, data quality, and participant trust. Here’s what to prioritise — and what to watch out for.
Giftbee’s latest research reveals that energy customers don’t switch on price alone. Personal value, weak loyalty efforts, and flexible, easy-to-use incentives play a critical role in driving acquisition, retention, and long-term loyalty.
Giftbee has appointed Tomas Stvrtecky as Advisor for Technology & Innovation, bringing deep experience from companies including carsales.com.au, MYOB, Telstra Health, and Coles to support Giftbee’s next phase of growth and innovation.
Giftbee has appointed Sergey Meshkov as Chief Technology Officer, bringing 20+ years of engineering and large-scale platform experience—including nearly a decade at Atlassian. His leadership will accelerate Giftbee’s push toward a more scalable, secure, and customer-centric gifting platform.
Market research participants don’t skip surveys because of low rewards—they skip because the reward experience is confusing, delayed, or easy to lose. Learn why making incentives clear, flexible, and trackable drives engagement far more effectively than just paying more.
The Futurism Today features Giftbee’s AU $1 million seed round, spotlighting how it is transforming unused gift cards into digital, flexible, and sustainable value — empowering consumers, brands, and the planet alike.