Giftbee is back at the Human Insights Conference, sponsoring the evening drinks for the second year running.
The agenda this year is about how the researcher's role changes as AI reshapes the way insights get created. That's the right conversation to be having. It's worth remembering there's a step after it,though.
The reward experience is the last mile of a research program and usually its weakest point. Hard to redeem. Left stranded. Quietly expired.
That's failed engagement, not saved money. The budget was already spent.