Most reward programs measure what they cost, not what they buy. Our founder explains why unredeemed reward value is wasted budget, and why redemption rates come down to design.
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Gift card tampering is far more common than the reports suggest, and better packaging won’t fix it. Our founder explains why the real weakness is the open-loop card format itself, and why attaching value to a person rather than a piece of plastic is the safer model.
A year ago, our founder let someone put a beehive in the front yard where the kids play. Twelve months, 10kg of honey and zero stings later, the bees have brought surprising sweetness to family, friends, the local community and, of course, Giftbee.
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The reward experience is the last mile of a research program and usually its weakest point.
Key takeaways from the ADIA Leaders Forum: with 61% of the workforce financially stressed, the leaders getting it right are building trust, not just technology. Insights from James Callender, Mark Pesce and Kath Koschel on why kindness is a skill, and why making people feel genuinely valued takes intentionality.
Choosing the right incentive partner affects response rates, data quality, and participant trust. Here’s what to prioritise — and what to watch out for.
Giftbee’s latest research reveals that energy customers don’t switch on price alone. Personal value, weak loyalty efforts, and flexible, easy-to-use incentives play a critical role in driving acquisition, retention, and long-term loyalty.
Giftbee has appointed Tomas Stvrtecky as Advisor for Technology & Innovation, bringing deep experience from companies including carsales.com.au, MYOB, Telstra Health, and Coles to support Giftbee’s next phase of growth and innovation.
Market research participants don’t skip surveys because of low rewards—they skip because the reward experience is confusing, delayed, or easy to lose. Learn why making incentives clear, flexible, and trackable drives engagement far more effectively than just paying more.
The Futurism Today features Giftbee’s AU $1 million seed round, spotlighting how it is transforming unused gift cards into digital, flexible, and sustainable value — empowering consumers, brands, and the planet alike.