Giftbee Industry Research Series

The Incentive Blind Spot

with research from Giftbee on what respondents really think about research incentives and reward

Our research shows recipients only show up for one key reason: the reward. Just 35% are confident they got everything they were promised. This report covers the trust gap, why tracking a reward became a chore, why younger participants get the worst of it and the playbook for turning reward experience into a panel advantage.

57%
do research for the reward
35%
confident they got everything promised
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Trusted by leading Australian organisations

KPMG
KPMG
Roy Morgan
Social Research Centre
EY Sweeney
Cornerstone
Behavioural Change

"Giftbee is shaking up an industry built on breakage. Their UX is designed to eliminate lost value, and the integration was seamless, so we can focus on what matters: our clients and the quality and engagement of our panel."

Lorrie Yeung

Global Head of Operations, Pureprofile

"Giftbee has been responsive, practical, and collaborative, supporting us well beyond the original scope as our needs have evolved. Mark and the team have helped us identify simpler, more effective processes, with a strong focus on scalability and panel member experience."

Fiona Ward

Head of Operations, Roy Morgan